AccuAir Closing Permanently: Social media in the automotive enthusiast world almost came to a standstill when AccuAir announced that they would be closing down their operation permanently via social media yesterday. The announcement first hit their Instagram page and then their Facebook page. AccuAir’s announcement to Facebook lagged behind their Instagram post a few hours, so folks on Facebook thought it was some cruel April fools joke being played on their friends. As reality hit, most were in shock, disbelief and left an unsettling feeling in everyone’s minds begging the question. What does this mean for the rest of the automotive aftermarket industry?
AccuAir Closing Permanently – Facebook Post
What Does The Future Hold?
So many people have asked if AccuAir has over extended themselves over the years with marketing and engineering to the point where a two week shutdown has literally shut them down. We have reached out to AccuAir with no response yet. We will be sure to update this post if we hear something. Two weeks into being shut down with an announcement that California will continue to keep businesses shutdown through April only solidified the decision for AccuAir to close the doors. Some say this was a long time coming and COVID-19 was just the icing on the cake.
So what does this mean? Is it a sign of the times or is this an opportunity for a business who has always focused on engineering and marketing to restructure and build a stronger business?
I can tell you AccuAir has a huge following and always had a presence at most of the large events across the U.S. and overseas. We always ran into their social media marketing team at every show, including SEMA. Yes, those social media teams are enthusiasts like us and dedicate their time to document the experience, but it still takes coordination and effort. Not to mention all of the vehicles that are continuously being featured that are running AccuAir equipment. It’s no surprise why folks are in shock and are having trouble believing the news. Some will argue differently and tell you they saw this coming miles away.
As you all know, our industry has changed over the years and has become more of a DIY type of market, leaving the smaller automotive stores and shops to fend for themselves. Our economy is no doubt going to be effected by the Corona virus / COVID-19 and I am sure we will all see the impact.
One thing I can tell you is the custom aftermarket scene is huge and will continue to breed new enthusiasts each and every day. It is up to us to evolve the scene, continue to produce new events, whether it is a meet or a show. The only thing we can do right now is stick together and continue to support the scene as much as we can.
About AccuAir
Founded in 2001 by brothers Reno and Dustin Heon, AccuAir has stayed true to its motto by investing more design, engineering, and testing into the Art of Controlling Air Suspension than anyone else in the world. This investment shows in the performance, reliability, and overall quality of each and every AccuAir product. In addition to providing the best products possible, AccuAir stands behind their products by providing the best technical support and customer service in the industry.
This is all possible because AccuAir has created a team of talented individuals that are passionate about vehicle suspension design. This team is composed of credentialed Mechanical Engineers, Electrical Engineers, Software Developers, Technical Literature and Graphics Specialists, and top skilled manufacturing technicians.
AccuAir applies its practices to multiple automotive industries and beyond. In addition to specialized product lines to serve the custom-car aftermarket as well as OEM/utility-vehicle industries, AccuAir’s Custom Solutions division provides engineering/development and manufacturing services to discriminating clients requiring “Better by Design” solutions. Our portfolio of projects includes customers such as The Boeing Company and Daimler-Chrysler.
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